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California's Big Apple

By: Jai Uparkar

Story by El Estoque November 23rd, 2017

an overview

The Apple campus visitor center opened on Friday, Nov. 17 to the public, drawing local residents and technology enthusiasts to experience the architectural extension of the Apple campus along with many of their products. Surrounded by olive trees, the atmosphere of the area was calm and serene. The center, while separate from the campus, imitates certain aspects of the loop, including similar staircases, stone walls and with a carbon fiber roof supported by stone clad cores. Divided into three parts, the center features a store where people can buy Apple products and exclusive Apple Park merchandise, a rooftop terrace and a café for the visitors to enjoy.

The opening

The Apple visitor center starts with a three dimensional model of the newly constructed Apple campus made out of metal, mimicking the terrain of the land. Visitors are then issued an Apple Park iPad where they use a virtual reality app to see the campus.

A boy uses the virtual reality app to view the Apple campus using the three dimensional model and iPad in front of him.
Visitors use the custom iPads (iParks) to better visualize the five billion dollar Apple campus.

Music

There are various stations located inside the store, one including Apple Music, where customers are able to buy Beats headphones to accompany their purchases.

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merchandise

Visitors are able to buy clothing at the store with Apple Park t-shirts and hats in various colors with the symbol of the apple campus in white or rainbow.

Many visitors, looked the the exclusive merchandise, only available at the Apple visitor center.

Cases

Customers are able to buy many Apple products in store, including their own phone and iPad cases to protect their devices from future damages.

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main attraction

A bright display projecting images of Apple products stands in the center of the shop,. The screen illuminates the entire store against its otherwise warm lights.

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watches

Apple had cool displays where the watch itself was held by many tiny individual strings blended together.

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staff

Staff bustled around the center, assisting people while taking photos, answering any questions visitors have and radiating a positive attitude.

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A staff member helps a visitor utilize the new camera features on the iPhone X and 8.
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the rooftop

From the base floor, stairs lead up to the rooftop, where customers can see the new Apple campus and take photos of the sunset. There are also Apple staff members located here to help others take group photos or use special effects from the studio lights on the ground with the iPhone X and 8. The entire visitor center is solar powered, so most of the energy is collected at the rooftop.

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Caffé Macs

At the end of the center, many visitors are able to use the first ever Caffé Macs, similar to a coffee shop, open to the public, where customers can buy coffee and small snacks with Apple pay for some extra energy.

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Student reactions

Cupertino HS students, freshmen Sanat Singhal and Lawrence Fan are regular visitors to the center, who come to study. They find the environment different from their previous studying spots like Starbucks and Pieology, on Main Street. They finish homework and other school work on the rooftop.

Footnote: All photos taken by Jai Uparkar